THE IMage EPS cup decorating technology which Nova Chemicals bought from Autonation of the Netherlands last October is about to go commercial in Europe. An Eastern European converter is likely to be the first user, with a Western European company not far behind.
IMage is a standard plastics packaging technology--in-mould labelling--but what Nova says is very different is its application to EPS cups. In fact it says there are four specific aspects of IML on EPS packaging on which it has been able to build patents.
At the moment Nova is offering IMage as a package with supply of its own EPS bead, but doesn't rule out the possibility of an IMage-only license. …
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