World Digital Media Group, a provider of video-on-demand, has launched its IPTV site "Your Music Channel" at YMCtv.com. Your Music Channel is dedicated to providing viewers with music content tailored to their needs.
Unlike other VoD sites, which use a linear approach to providing content, YMCtv.com allows users to customize the site to their own specifications. Visitors are immediately greeted by host and coordinating producer Will Weinand and his reiteration of the site's mission: "YMC's the music channel made for you. You control what you wanna watch, when you wanna watch it, and you can tell us what you'd like to see in the future." YMC features both WDMG-affiliated and indie artists and provides content that is easily e-mailed, downloaded or purchased.
"YMCtv.com is setting a new standard in the Web-based music technology industry," said Brad Smith, YMC's chief digital officer. "We have a serious commitment to providing the very best quality possible while always allowing our viewers to see exactly what they want, when they want it. Our videos allow viewers to feel like they're really inside the recording studio or one-on-one with a celebrity or legend."
Visitors can browse through several categories or "channels." "City Sessions" is YMC's premiere show, and spotlights YMC-generated footage of performances from independent bands and artists from cities across the nation. "Your Music Videos" showcases both YMC-affiliated and independent musicians, and "Fast Focus" features interview clips from music icons like Johnny Cash, Steve Miller and Eric Clapton. "Continents" features video for international music lovers, while "MC Concerts" brings the viewer to the front of the row with its performances. "Legends" shows interview clips from moguls like Eddie Kramer, who has worked with The Beatles, Led Zeppelin and The Rolling Stones.
Bands can also contribute by e-mailing their audio and video content to YMC or clicking on "Join the YMC Team" at the site. "The music industry as a whole has a tendency to overlook the bands and artists who are just starting out or trying to break into the national light," said WDMG COO Michael Fletcher. "YMCtv.com gives these indie artists a platform to stand on, while also providing exceptional quality. Viewers can't find that high quality, true dedication to music and a show with a host who's writing his own content and answering viewer questions anywhere else."
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